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Welcome to the 15th 2020 edition of The Nett Report. Given the uncertainty of the coronavirus crisis, we are publishing this report to provide our clients and friends with new perspectives and insights in hopes of stimulating creative thinking in the weeks and months to come. Feel free to share with friends! Links to the first fourteen 2020 reports can be found here.


What people are saying about The Nett Report

Response to The Nett Report has been very positive. Here’s an unsolicited sampling of what some readers have offered.

  • “I think you add value in ways that is different from The Times of San Diego and VOSD and UT. Completely more educational/academic/smart.”
  • “Whatever is topical, you seem to give it more depth, like Covid. I would not stray from that.”
  • “While you and I don’t always agree, I have always respected and appreciated your perspectives. Personally, I don’t have any problems with the information you have shared. It’s very objective and non-judgmental. Keep up the excellent work.”
  • “Congrats on these great pieces … I never miss the chance to read them when they hit my inbox.”
  • “I’m a fan!”

Thanks to these and all our other readers!


Trick or Treat – Should kids go out this Halloween?

The Washington Post on September 28, 2020, addressed the important question “should kids go trick-or-treating during a pandemic?” Here’s what the experts said in the article:

  1. Figure out how much health risk your household is comfortable assuming. 
  2. Figure out the general risk level in your community. Some form of trick-or-treating would be acceptable so long as your community's daily rate of positive tests does not exceed 10 percent. 
  3. Weigh the amount of covid-19 risk your family can afford to take on against your kids' mental health and the infection level in your community,

If you do go trick-or-treating, the article has a list of safety tips:

  • Have kids wear a face mask. (Many costumes could easily incorporate one).
  • Adhere to social-distancing guidelines by standing six feet apart.
  • Have a parent accompany children, regardless of age, to hold them accountable with mask-wearing and social distancing.
  • Avoid congregating around doorsteps and porches.
  • Use hand sanitizer after receiving candy from each house.
  • Do not eat candy while trick-or-treating: Parents should make certain hands are clean before kids start touching their faces and eating candy.
  • Make sure kids wash their hands as soon as they get home.
  • Have kids remove their costumes and shower.
  • No need to disinfect candy wrappers.

If you get through Halloween, a pandemic pod could help you get through winter

The Washington Post follows up with its Halloween advice by writing on October 14, 2020, about how to get through the winter by forming a pandemic pod or bubble. "Also known as a 'quaranteam,' the strategy has been adopted by a number of families — especially those with young children — and close-knit friend groups. It requires people in the pod to follow strict safety protocols, such as mask-wearing and social distancing, when they are in public or interacting with others outside the group. Ideally, pod members can then socialize together in person in settings where the rules can be relaxed, without increased risk of contracting or spreading the virus."


And for the holidays - an interactive guide to traveling safely

On October 5, 2020, the Washington Post published an interactive guide to holiday travel. The Post reports that “the Centers for Disease Control and Prevention continues to warn that travel increases your chance of getting and spreading the virus that causes covid-19, and staying home is the best way to protect yourself and others. But for those who choose to travel during the holiday season, we have gathered advice from experts on how to do it as safely as possible.”


How will travel be different post-pandemic?

National Geographic reported on October 5, 2020, about traveling in a post-pandemic world through the eyes of Elizabeth Becker, author of Overbooked and National Geo’s early report on how hard the pandemic will hit the travel industry. Here are eight ways Becker says that travel will be different.

  1. Sustainability will be a driving force.
  2. Our journeys will become more inclusive.
  3. Small communities will play a bigger role.
  4. We’ll seek quality over quantity.
  5. The road trip will kick into high gear.
  6. Travel advisors will become essential.
  7. We’ll appreciate staying closer to home.
  8. Planning trips will become joyful again.

Big changes in business predicted for the post-pandemic world

Its not just travel that will change, Fortune reported on October 14, 2020, that there will be big changes in the post-pandemic world. According to Accenture CEO Julie Sweet, whose company serves hundreds of large companies in 120 countries, with a half million employees and more than $40 billion in revenues, these three big changes will mark the post-pandemic world.

  • A shift around the value of tech. We are no longer spending time talking about whether technology is good or bad and what are the risks. Tech became the lifeline for individuals, societies, business and government.”
  • Speed. The most successful economies, countries, companies are those whose speed is as fast as possible. We are seeing that every day.”
  • The opportunity to accelerate the achievement of the UN sustainable development goals (SDGs - the UN’s attempt to identify and address societies’ biggest needs).

Fortune says the increasing embrace of those goals by business is indicative of a major change that was already underway before the pandemic, but has been accelerated by it. “We definitely have passed the tipping point,” Sweet says. “The pandemic has highlighted the interconnection around the globe. The risks around climate seem much more imminent. The risks of a pandemic in the future are real.”

 
 
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Vaccines, Testing and Solutions

Vaccine developers think cells can be told to provide antibodies

David Hering, Pfizer’s North American Regional President for Vaccines told State of Reform that vaccine developers are on the cusp of a real leap in science, particularly as it relates to the mRNA model vaccines for Covid-19 being developed by Pfizer and others. “The ability to basically tell your own cells to…provide antibodies for these diseases instead of having to put the actual virus ... into the bloodstream is a really fantastic advancement and one that should have broad applicability,” said Hering.  See his video interview here.   


Global partnership develops testing to compare vaccines

Fortune reported on October 6, 2020, that results from various COVID-19 vaccine trials should start rolling in over the next few weeks, but asked this question: how best to compare them? “The global public-private partnership CEPI has established uniform testing procedures in five labs around the world that will enable like-for-like comparisons between vaccine candidates.”


New test detects coronavirus in just five minutes

Science Magazine on October 8, 2020, reported the development of a new Covid-19 test that detects the virus in just five minutes. Researchers used gene-editing technology that doesn’t require expensive lab equipment to run and could potentially be deployed at doctor’s offices, schools, and office buildings. “It looks like they have a really rock-solid test,” says Max Wilson, a molecular biologist at the University of California, Santa Barbara. “It’s really quite elegant.”


Using herd immunity to halt the pandemic called unethical

An Associated Press story on October 12, 2020, reported that “allowing the coronavirus to spread unchecked in an attempt to reach herd immunity by exposing people to the virus is ‘simply unethical.’”  WHO Director-General Tedros Adhanom Ghebreyesus said health officials typically aim to achieve herd immunity by vaccination. “Herd immunity is achieved by protecting people from a virus, not by exposing them to it,” he said.


SDSU Embarks on $5M COVID-19 Testing Effort to Curb Disparities

San Diego State University researchers working under a $5 million National Institutes of Health-funded project aim to test 42,000 people in underserved communities over a period of 14 months in an attempt to head off outbreaks. In San Diego, Latinx residents are three times more likely than white residents to become infected with the disease, and they account for 61% of local hospitalizations, according to San Diego County figures.


NSF funds more than 80 startups to address COVID-19 challenges

More than 80 startups have received more than $15 million from the U.S. National Science Foundation to create technology solutions that will enhance detection and treatment of COVID-19. The funding comes through the Small Business Innovation Research (SBIR)/Small Business Technology Transfer. Here's a full list of the awards.


Survey projects increase in telehealth adoption post-pandemic

Telehealth adoption will increase after the pandemic according to a new survey by the telemedicine firm Amwell.  Doctors and consumers believe virtual care is here to stay after the worst of COVID is over. "Telehealth usage is up considerably in 2020, with 22% of consumers and 80% of physicians having a virtual visit this year, up from 8% and 22% respectively, in 2019" according to the report. Read the full findings here.

 
 

 
 

Along the Borders

More than half of Americans have helped those hit by COVID-19 hardship. 

The Border Philanthropy Partnership on October 8, 2020, in its Border Buzz newsletter, reported on a story in The Conversation that “despite facing a global health crisis and economic recession, more than half of all U.S. households - 56% - expressed some form of generosity during the early months of the COVID-19 pandemic."


Six months after US-Mexico border closed, both sides struggle to adapt

NPR’s El Paso, Texas, station, KTEP, reported on September 25, 2020, that “the disruption of lives and livelihoods has been widespread on both sides of the U.S./Mexico border during the pandemic. The border shutdown has devastated retailers that depend on customers from Mexico.“Somewhere in the neighborhood of $100 million in lost retail sales have likely occurred in El Paso alone during the past 6 months because of the non-essential border crossing restrictions,” said University of Texas economics professor Tom Fullerton. In San Ysidro, a San Diego border community, the San Ysidro Chamber of Commerce reported on October 12, 2020, in its Monday Mañanero newsletter, that more than 100 businesses have closed and another 500 are at risk, along with 6,000 jobs.

 
 

 
 

Quotable

“I have never seen the level of collaboration that’s going on today."

  • Giovanni Caforio, CEO of Bristol Myers Squibb, regarding cooperation between companies working on a Covid-19 vaccine, as reported in Fortune’s Change the World newsletter.


“Offices with whiteboards and water coolers don’t create innovationpeople do. Studies show that loosely structured in-person brainstorming sessions mostly lead to groupthink. Used correctly, digital tools can enable a broader swath of employees with more diverse perspectives to contribute on a level playing field.”

 
 

 
 

Nettleton Strategies - Helping You Navigate the Big Reset

This is a challenging time for all of us, in a way we have never experienced before. Here are some things you can do to move forward.

Take this time to imagine your future. We encourage you to imagine a post-coronavirus future when you can begin to realize your dreams in a sustainable way.

Assess your current and future status. At Nettleton Strategies, our philosophy has always been that we need to know two things to find solutions and move forward:

  • A clear understanding of the status of the current situation.
  • A clear vision of how you want your world to be in the future.

With those two benchmarks, you can create a path from your current status to the future imagined status, eliminating the obstacles and identifying processes and resources needed to reach the future state.

Let Nettleton Strategies help! We long ago discarded our flip charts and have facilitated client needs using digital tools. Now we have successfully facilitated client strategy sessions on Zoom. We can do the same for you! Let us help you: 

  • Clarify your unique value proposition as an organization.
  • Identify clear goals that are measurable,
  • Align what you do with available funding.
  • Determine who should be responsible for next steps.
  • Help you to emulate best practices in your field.

If you would like help navigating your way forward, contact us to learn more about how we can help!


Carl Nettleton is an award-winning writeracclaimed speaker, facilitator, and an expert regarding water, climate, sustainability, the ocean, and binational U.S. Mexico border affairs. Founded in 2007, Nettleton Strategies is a trusted source of analysis and advice on issues at the forefront of public policy, business and the environment.

 
 

 
 

 

 
 

 
 
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Nettleton Strategies

P.O. Box 22971
San Diego, CA 92192-2971
U.S.A.
+1 858-353-5489
info@nettstrategies.com
https://www.nettstrategies.com/

 
 

 
 

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